Do You Have A Wesite?
If you don’t have a website yet, you are losing potential sales and opportunities to your competitors. Marketing materials that are presented to potential clients play a powerful role in the visual representation of your company. The aim of a website and your digital presence is to conceptualize your business so that, the visual impact turns potential clients to returning customers.
6 BIGGEST CONSEQUENCES OF NOT HAVING A WEBSITE
⇒ Lack of Competitiveness
Your business only generates leads through a conventional method.
⇒ Reputation damage
Imagine handing name card to a potential client but they cannot find your website?
⇒ Missed opportunity to serve a greater market
Website give you the power to serve larger audience
⇒ Loss of potential growth opportunities
Because you cannot reach a large group.
⇒ Losing potential leads to competitors
Because nobody knows about you.
⇒ Unable to attract new talent.
The young workforce is accustomed to researching online before applying for a job.
HOW A GOOD WEBSITE CAN BENEFIT YOUR BUSINESS
Today, thanks to technology, growing a business beyond borders is not an uphill task. Businesses that intend to grow and eventually go global have no choice but to jump on the bandwagon and embrace the digital way of doing business. Having a website is one of the basic requirements for a business to create an online presence. Below are some reasons as to why businesses need a website to grow:
Build the company’s brand and image
A professionally-built website helps companies establish a strong branding position
Captures the attention of potential clients
A good website with engaging content and interesting visuals can attract the attention of potential clients
Leaves a strong impression
By leaving a strong impression, users will automatically think of you when they need products or services that you provide
Builds trust and business credibility.
A well-built website that ranks well on Google’s search page gives credibility to a business that in return will boost chances of conversion
WHAT MAKES A GOOD WEBSITE?
Websites are not merely online brochures – if built right, a website can be used as a tool to generate new sales and leads, engage with clients, expand market reach, and build business credibility. The characteristics of an effective website include:
Attractive VisualsFirst impression is the last impression – it is extremely important for your website to have a visually-appealing appearance so that your visitors stay longer on your page – and the longer they stay, the higher the chances for them to convert into buyers.
Engaging Content is king. Easy-to-understand jargon-free content is needed to educate and inform consumers on why they have to choose your company and not your competitor’s. You should also have a strong call-to-action on every page to keep on reminding users to get in touch with you.
Responsive Design Your website must look good and work well on any platform. Remember that users not only access your website from their computers but also mobile phones and tablets. Therefore, your website must be compatible with all devices.
SEO-friendly. There is no point having a beautiful website with engaging content if your website is nowhere to be found. You have to optimize your website so that it can rank higher on Google’s Search Engine Results Page and attract traffic.
User-friendly. Consumers these days are always in a rush and don’t have the patience for slow-loading websites and websites that are not organized. To create a pleasant user experience and ensure that they stay longer on your page, your website must be easy to navigate and has a loading time of fewer than 3 seconds.
We build functional and user-friendly websites for your brand, so that you
can better engage with your customers to build lasting relationships. We have a passion for creating exceptional digital experiences for your success.